What's the big deal with money? It's a scarcity mentality to look at the price of everything instead of the value.
I may be wrong, correct me if I am, I feel the following from reading this discussion:
The people discussing this are looking at the value.
When people cannot accurately assess the value they will receive from something they then tend to look at the cost (in time, money, effort etc) that they will have to expend in order to experience that value.
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For example, if I take myself as a hypothetical example:
- I would have to travel to both of you, which would involve a financial outlay for flights, hotels.
- Time away from work, both in lost income and finding cover for me during that time to keep clients happy and service them.
- The direct cost of the meeting with you.
- Time to digest and integrate any lessons learnt and sort the wheat from the chaff.
As you can see, the cost is not just $800.. It is that figure plus more for the money, quite a bit of time and effort.
Now comes a balance equation which is, do I think that the value of the meeting will be worth the cost (not only financial, total cost - time, money, effort) that I will have to incur to receive that value.
Given that I as of now have no measure of the value I would receive, it is hard to balance this equation. This is when people come up with reasons for not doing things, mainly they are unsure as to if the value received will outweigh the cost of gaining that value. If they feel that the value will not then in their view the cost would be better spent doing something else.
In that sense, saying "It's a scarcity mentality to look at the price of everything instead of the value." is missing the point...
The point is that on some level the person or persons offering the value have failed to communicate to the prospective clients the value contained within the course that they will receive. Hence to the clients the equation is incalculable...
If I had limitless funds and time, I would still pick courses that offered the potential of value to me.. I do not have limitless funds and time, hence I will be even more picky than if I did. In both cases, there is still a calculation as to the value received and the cost incurred.
In my view, charge what you want for whatever you want, it is up to you.. However taking the clients view into mind is always a good thing in my view and something I do in my business life and has held me in good stead so far.