Here's the site
http://lvo3.websitetoolbox.com/
He's a good man. His message is good, but it kind of leans towards the fact that guys are at fault. They aren't being passionate enough with women, but the truth is a lot of women out their don't even bother putting their 50% in, so you just bust your ass for nothing. Again it's about having enough respect for yourself and realizing when a woman isn't worth it.
He's big on authenticity and being yourself and really opening up to women. Not playing mind games or using manipulation. Basically just being a man.
It's really all about being comfortable in your own skin and having the courage to say whatever is on your mind.
Basically he went through that stage where it goes nice guy>jerk>indifference. He's big on indifference and not making women the center of your life, but some guys on his forum have trouble with that.