http://www.attractioninstitute.org/scs- ... ysucks.pdf
"It doesn’t matter how much time you spend pretending that your TV can wash the dishes.
As soon as you pour some water into it, it will not work very well. It doesn’t matter how long you
spend telling someone that your washing machine can knit jumpers.
Once it’s put under pressure, it’s going to crack.
And this is the same deal with guys ‘internalizing’ these new behaviors. Sure, they may be able to
demonstrate these characteristics when out in field, but as soon as they’re put under pressure, or into
a situation where they don’t know what to do, it all falls apart.
Pretending that your product is a fun and exciting roller coaster doesn’t change the fact that
underneath it’s still shit-scared, wanting, and looking for something else to complete it.
"