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| predictably irrational by Dan Ariely http://naturalfreedom.info/viewtopic.php?f=22&t=1168 |
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| Author: | scarface [ Tue Jun 14, 2011 10:15 am ] |
| Post subject: | predictably irrational by Dan Ariely |
Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are--how we repeat them again and again--I think you will begin to learn how to avoid some of them". A good intro video, on the book. Can for instance be this video. There are plenty more you can watch on youtube. http://www.youtube.com/watch?v=VZv--sm9XXU I think the book can be bought for like 10 dollars or so. I liked it a lot, very informative on how I make decisions. And the "faults" I often make in my thinking, before making a decision. |
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