I have observed this and had convos about this subject before -- actually not at all in relationship to women, but general interacting especially in professional environments.
Notice how few people actually use names in convos.
Notice how you react when you interact with someone who says something like "you know, David, that's an interesting point."
Or hear others who speak this way. I've even noticed it in interviews when it happens, and it is rare.
What I mean is I notice it not only as a thing that happened, but how it creates a certain vibe, even in written word.
Notice if you actually feel uncomfortable and have aversions to saying people's names. If it's always just 'hey man' or talking without ever using it. You might be surprised.
It's basically placates the ego. It achieves virtually nothing if they have no self-confidence though. Some people would rather be addressed like an object.
It should never be used for the purposes of getting someone to like you though. It sets a bad precedent. Space is a much more effective and less intrusive tool.
A name when properly used is like a good scent. A hot batch of cookies with a nice smell will warm you up, but if they're tasting like dog biscuits.....then you get the deal. Nothing substitutes the goldness of a rich inner life, monologue, and foundation.